UEFA invited E4P to be one of their Football and Social Responsibility core partners as of 2007, introducing the “Master Your Emotions” programme.

The need to diminish violence in football, as well as in society more generally, has become widely acknowledged. This, along with advances in understanding human behaviour and in transmitting emotional skills to educators, children and teenagers, has created an excellent opportunity for football to contribute to behavioural social change

IFOTES, founded in 1967, brings together the national associations of more than 400 Telephone Emergency Services (TES) in 25 countries. TES offer emotional support, mostly 24 hours a day, to anyone in need of a genuine human relationship based on non-judgemental, active listening. This support is offered by experienced, trained volunteers. It is entirely confidential and free of charge.

E4P and IFOTES share a partnership promoting emotional health and well being. In 2007 they initiated the first International Congress on Emotional Health.

In July 2010, an IFOTES Congress took place in Vienna under the theme “Exploring Alternatives to Violence”. It was supported by E4P, with UEFA, through the "Master Your Emotions" programme.