UEFA has been supporting the “Master of Your Emotions” (MYE) programme since 2007. MYE aims to integrate education in behaviour awareness into grassroots football training, with respect as its core value. The initiative focuses on programmes and trainings for young players, trainers and referees. It aims to have clubs becoming centres of excellence in teaching “emotional wellbeing” – how to understand and manage one’s own emotions, so as to better communicate with others – as well as teaching physical and technical skills.

In 2007, E4P and UEFA both supported the first International Congress on Emotional Health, with the backing of the World Health Organisation (WHO). In July 2010, E4P and UEFA also supported the IFOTES Congress, “Exploring alternatives to violence”, at which they presented the MYE programme.