We are delighted to announce that the paper version of our book, “Master of your Emotions"  is now available in bookstores and on the web. A French and English digital version are also available on the Apple Store and Google Play, search for “SportAttitude” or “E4P”.

In a match we experience a concentration of emotions, everything is more intense than usual, that’s why we like it so much. You feel really alive, like nowhere else ! But there are times when our emotions get the better of us and we really lose control. That’s why football and sports in general are an ideal context for learning how to control and be the master of our emotions.

The result of five years of research and practice in collaboration with the UEFA, this book was created to stimulate interest in self-knowledge and to strengthen the link between well-being and performance. It’s been written for young athletes, parents, coaches and teachers, both in football and other sports.

Using various approaches, this book gives practical information on our relationship with our emotions and our thoughts. It proposes keys for remaining in control of ourselves in difficult situations. The common thread throughout this book is listening : the key to getting to know ourselves and improving our relationships with others.

The preface is by Boris Cyrulnik; this book has the support of leading figures in the world of football who accompany you and share their experiences from the field: Yves Débonnaire, Rémi Garde, Christian Gourcuff, Guy Lacombe, Alex Oxlade-Chamberlain, Gérald Passi, Michel Platini, Michel Pont and Theo Walcott.

The German version of the digital book will come out in June 2014.

If you have comments or recommendations, or a story of experience with the book, please contact us at 

     Sample of the "Master of your Emotions" book

Besides the multiple versions, we are aware that more and more clubs are highlighting values just as many organisations in the world do. In order to allow clubs to give visibility and promote their own values in their social responsibility activities, the Foundation developed a concept that schools, associations, clubs and federations can have the opportunity to personalise and customise the book for their own purpose, message and audience, by adding their own pictures and testimonials to the content (37 pages out of 168). It is intended to become a ‘sports social responsibility’ visit card. The book can be customizable either in the format of a simple digital book or in its full interactive version. Once you have got your customised book, your community or clientele will then be able to purchase it in the Foundation’s ‘Kiosk’ at the Apple Store and on Google Play, searching under “SportAttitude” or “E4P”. This option will also be possible for the hard copy versions of the book.

Should you want to learn more about customisation, please contact us at .

The other application is developing training best practices with larger clubs. The first such pilot projects have just started in co-operation with the Arsenal Foundation.